Creating A Relation With The Community Around Your Business
The community that lives where this company is located is very crucial. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. This will give them a sense of ownership. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
You can get to their hearts by offering sponsorships. It will give the community more in helping them out. You can sponsor children’s education where people nominate students who need this help. You can select those students who top their class and support them. You do not have to sponsor educational activities but also others like sports. These and other events like fundraisings can be great ideas.
You can partner with other companies and hold charity events. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business.Make this connection in the early stages of your company.It portrays you as a caring entity from the beginning of the business. Doing this task later in the project may face a lot of rejection which can cost you in the long run.
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