Why You Need Consistent In Branding

Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!). This is exactly why branding is more important than ever.

So, what is branding? It essentially boils down to your customers’ perception of your business and includes personality, character, and values. Branding should extend to your storefront/office, all signage/print materials, website and online presence, customer service and team interactions.

Where do you start?

  • Do your research – who are your competitors, what do their sites look, feel and sound like. Should yours stand out from the crowd or be in line with the industry. What makes you unique and stand out from your competitors? Depending on who you serve (and understanding their needs) will dictate your direction.
  • Understand who you are and who you serve (a little more research!) – what do your customers care about the most? Put your customers first – cater to their needs from your site first, start with easy to find contact information. Ask yourself if the copy is too long or is filled with jargon. Is your content arranged on the page so its easy to read, does it tell enough of the story to be helpful, do you provide testimonials to ease decision making, are your packages/pricing easy to find and understand? Will they know what they’re getting? We have a great worksheet that helps clients understand their client, if you’d like to receive a copy – please send us an email! We’d be happy to send it along.
  • Define your mission statement and vision -All actions and communication should tie back to your mission statement and vision, and your brand should reflect your future goals. Let’s take for example that your vision is to recreate an industry and stand out by turning the industry on its head, sounds radical? Now what if that’s your vision, and your website is shades of grey with very formal text, heavy with jargon. How does that speak to your vision?
  • Design and Copy – don’t underestimate the power of visual appeal. Create a logo that’s recognizable and choose a color palette that reflects your values and voice. The structure of your website should be simple to navigate, with clearly laid out text, that’s easy to digest in a clear font (not too scripty and difficult to read). Copy should be professional and demonstrate experience while speaking in a language that all can understand. Your copy should be clear of typos and grammatical errors (enlist the help of an editor, or at the very least have a trusted peer review your content).
  • Social media is an extension of your brand, this includes both look, feel, and content. Use social media to extend your reach with timely responses to reinforce your dedication to customer service, quality information that is curated and created in line with your vision.

And one bonus tip – create a style guide with standards for tone, voice, style; and includes standards for social media, website design, any graphic design going forward. Don’t forget to include team expectations! This is the perfect time to create guidelines for response time, signature lines, tone and professionalism.The key is – you are your brand, so ALWAYS be consistent!

How To Fixing Branding Errors

When it comes to personal branding, there really is no right or wrong answer. So much of it is subjective. However, that doesn’t mean that you are incapable of making mistakes or of wishing that you could have done something better/differently. If you had the chance to do it over again, of course, you would probably do those things differently. Well, even if you did make mistakes, all hope is not lost. You can still fix what needs to be fixed and move on from there.

Make fixes in a sensible manner
When it comes to fixing the errors that you made in your personal branding, you will want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and, hopefully, you will be able to identify whatever needs to be corrected.

  • You want to make sure that your reputation is intact: If you aren’t sure what other people are going to find when they search for you (personally), you should search for yourself. The top items on the search engine should be positive about you. Additionally, those items should have value and they should help to enhance your reputation and boost your credibility. If you see that it is not the case, go back to those items and enhance them until they show you in a more positive light.
  • Entertainment versus marketing value: It is very important that you understand the balance between good value and the ability to entertain with your personal brand. You don’t want to have more of one than the other. Of course, if you don’t have enough on the entertainment side, other people may not remain interested. On the other hand, if you don’t have enough on the value/marketing side, from a business perspective, people may be entertained/amused but they may walk away feeling that they don’t have much to show for it.
  • Don’t go overboard: There is definitely value in revisiting the content that is connected to your personal brand so that it reads better. However, overediting is definitely not a good idea in general. The last thing that you want to do is to edit so much that you lose yourself and what you stand for in the process. It is important to show your vulnerable/human side but, at the same time, to demonstrate how valuable you are professionally and how your expertise can help other people.
  • Marry your personal and professional brands: The truth is that there is a strong connection between your personal and professional brands. They are two parts of you and those parts should have at least a discreet connection for other people to embrace. If you are communicating messages from both brands, they should be synchronized. You really can’t separate the two anyway. The best that you can do is to make sure that they exist in harmony.
  • Make sure that your social media profiles are current: The profiles are extremely important to your personal brand. They must be kept current. That means that you update your status periodically (at reasonable intervals), change your photo if it isn’t appropriate or is not relatively new, etc. You will want to work on all of your social media profiles. People will definitely notice if you don’t keep them current.
  • Make sure that your photo is appropriate: First of all, make sure that you have a photo which people can identify with your personal brand. Second, it should be an appropriate photo. That means that it should be a professional headshot. It shouldn’t be you with your cat, your logo instead of your face, you drinking in a bar or at a party, etc. After all, even though you are working on your personal brand, you want people to remember you in the right way because there will definitely be crossover to your professional brand and persona.
  • Make sure that your bio is what it should be: Your bio should be substantial enough so that other people are able to get a sense of who you are and what you believe in. On the other hand, you don’t want to go on and on to the point where the other person has no patience to keep reading. However, you should definitely highlight your accomplishments because not only are you proud of them but they add value to you and other people will have the understanding that you are someone with whom they should form a relationship and interact.
  • Always be yourself: Authenticity is an essential part of your personal brand. If you are not authentic, people will know it and they will not want to connect with you. You certainly don’t want that to happen. The reality is that you will not be able to have a successful relationship with everyone but you want your relationships with those people who want to be connected to you to be solid and enduring.

Conclusion
All of the elements listed above are important for your personal brand. Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business. It is really important for you to understand your target audience and to do your best to give them what they want and need. If you give them your best, you will get it back in full.

Benefit Data Science

If you have a question in mind regarding the future of data science then you are definitely concerned with whether the techniques and tools such as Python, Hadoop or SAS will become outdated or whether investing in a data science course will be beneficial for your career in the long-run. But there is no need for worry. Businesses have only recently begun to realize the worth of their data and have just begun to make significant investment in these areas. So data science careers will be around for quite some time.

HISTORY OF DATA SCIENCE

The history of data as well as statistics is proof of the fact that the transformation of data into useful insights is something which has been happening for a long, long time.

The high-tech data-driven world has forced companies to develop cheaper and more reliable sources of data storage so as to store lots and lots of business data. The extraction of useful insights from this mass of data requires the skills and knowledge base of statistician and programmers. This combination of statistic skills and programming skills can be seen only in the DATA SCIENTIST. The job of data scientists is not only extracting useful insights but extends to designing new tools and techniques for processing and storage of data.

A SECURE AND LUCRATIVE CAREER AS A DATA SCIENTIST

The individuals with right mix of skills necessary for jobs as data scientists will have a challenging career. The job and salary prospects of DATA SCIENTISTS make it an even more worthwhile educational investment for new entrants and professionals in the near term. Data scientists will have a wonderful career in the future as well. The field of data science (machine learning in particular) is not going to disappear but rather outshine other fields. So the future of data science looks promising.

The market for data is regarded as highly competitive. Standing out from the crowd and having an edge over the competition are the two important traits to keep in mind when pursuing your career in the field of data science.

HOW CAN THIS BE ACHIEVED?

A lot has been discussed about the use and benefits of data. But now the question arises regarding how to accomplish training in this field. Professionals can advance their skills and knowledge base by taking classes in data as it is always said that upgrading one’s skillset (by way of training, education or any other mode) is the key to a successful career and a bright future. It is always beneficial to be in sync with the latest technology and trends.

THE FUTURE OF DATA SCIENCE IS DEFINITELY GOING TO BE BRIGHTER THAN EVER

But remember, getting into this field is not easy. You will need to have an in-depth and thorough knowledge of all the techniques and methodologies utilized in the field of data science.

Build Efficient Warehouse For Your Company

If you are an owner of a business and feels that managing and storing your productions in-house is incurring you a hell amount of money, then its time you decide to outsource your warehousing service to some third-party. A warehousing service is considered praiseworthy if they have a dedicated system that provides you the best storage and depot solutions that will minimize your inventory and logistics expenses.

Here are the determinants of an ideal warehousing service:

The location and space allotted for storage

As a business owner, your first priority is your client’s satisfaction when it comes to timely delivery of your products. A poor location of a warehouse can be a major obstacle in shipping your products to your destination on time. Parallel to this, proper planning while using the space in the warehouse is extremely important. You should select a service where you see stocks are organized efficiently, the old stock has been cleared out and there is no clutter inside the storehouse.

A committed team

The staffs present in the warehouse all the time are responsible for evaluating the warehousing conditions and decide whether it needs any improvements or modifications. They are one who faces the issues that arise daily and hence give a call to the management for the betterment of the service. So whenever you choose a warehouse service please see whether the team involved in the management and storage is a dedicated team with high skills and experience.

Transparencies in the entire process

Before jumping into any decision, you need to know what are the stages and procedures involved in the warehouse service. Yes, this point is important because otherwise you cannot judge the quality of a service and determine if it’s deviating from the usual norms and regulations. With a service provider with a transparent and clear process, it is possible to trust them blindly.

Advanced technology and quality control

The warehouse agencies that maintain the quality standards – ISO 9000 (quality control) and ISO 90001 (quality management) are considered to be the efficient and high standard companies. These play a crucial part to ensure that the anticipated outcomes are due to the utilization of best processes and technology available. A service provider that uses the best software with mobile scanners and high-quality integration with distribution partners is the ideal choice for you.

Warehousing operations are costly and time-consuming, but it is the soul of your business. Poor storage and depot facilities can cause your business to drop down below par. So, why take such risk and wait for such instances to occur? Seek the best warehouse service and skyrocket your business’s profits.

Tips To Saving Your Shipping Cost

Most businesses fail to realize the excessive costs involved in shipping and that may be one reason for their lower profit margins. Higher overheads on shipping make logistics a costly affair for them, hampering the overall efficiency and profitability of the businesses. As a business maker, you might be losing out competitiveness with your peers in the market. So, the first and foremost thing you can do is minimizing the shipping costs of your products with some effective ways, benefitting yourself as well as your customers. Apparently, you can redistribute the costs saved in shipping by offering them some discounts to your customer on the final prices. This will obviously help your business win the trust and confidence of buyers and tempt them to keep coming back for your products. So, what are the major ways you can cut down your shipping costs? Find it out below.

Optimizing the packaging resources

The packaging resources or materials are the crucial part involved in distribution logistics where there are immense scopes to save costs. A major portion of the shipping costs constitutes the costs of packages. Yet, most of the times, we receive products packed in too many covers, but that may be needless for the type of the product delivered. So, if the distribution companies take an effort to consider their fragility or non-fragility to decide the type of packaging, costs will reduce.

Reducing the size of packages

Generally, all the packaging and distribution units have one moderate size of package for any product, regardless of what it is, how small or big it is. So, there may be too many fillers needed to pack small products and that raises the expenses automatically. Besides, the fillers are just wasteful materials after the products are unpacked. Appropriate size of packing is hence necessary not only for saving costs but also for reducing wastes.

Time to consider warehousing and storage services

Sometimes entrusting the role of warehousing and storage to a third-party service provider can help businesses in reducing the overall expenses involved in shipping products to the customers. They have the best or optimized ways of storing the products, being specialized in the service. Besides, it provides stock notifications, products that are close to expiry and other crucial information, which helps manufacturers to prevent stock overruns.

Join hands with a distribution company

If your prevailing shipping costs seem too high for your business, it’s better you talk to any of the professional distribution partners. They offer the best value to small enterprises by catering to all of their specific shipping needs. However, it’s always suggested to go for some market research before choosing a partner service provider to get one whose prices will enable you to cut down your costs considerably from what you have been spending earlier.

If your business is truly feeling the sting of higher shipping costs and you wish to streamline it and reduce it, then follow one of the above credible ways.

Guide About Leadership Role

According to a report published on Deloitte Insights, 86{2cedebf499f4bf5278f7874827ce93642e59089746fcbd577c0a9cd8be612387} of companies interviewed in a survey say that developing new leaders is an urgent or important need. This means that the majority of organizations would prefer to groom a number of their employees who have the potential to handle higher positions than to hire externally.

Taking up leadership training courses is a great way to boost your confidence and gain the additional skills and knowledge you need to be an effective leader. Once you think you’re ready to take on a leadership role, you can demonstrate your readiness and competency through these strategic actions:

1. Bring extra value to the table

When you were still applying for your job, during the interview, you were probably asked the question, “What can you bring to the table?” You probably answered this all-important question by enumerating a list of your accomplishments, skills, experiences, etc. But once you’re ready to take on a higher position, you’ll need to bring more to the table.

This means taking on more work that you’re sure you can do competently and complete. If you have a set of tasks you need to do daily, go beyond the norm and put in more effort in your output.

For instance, if you’re in retail, don’t just aim to close the required or minimum number of sales every day. Work on getting more sales and giving patrons better customer experiences. By going beyond what you and your boss are used to, you are showing that you’re ready for more responsibilities.

2. Solve a big or recurring problem

Problem-solving is one crucial skill that all leaders should have. You can demonstrate that you have this highly prized ability by actually solving a huge problem or one that never seems to go away in the workplace.

Take the time to study certain processes or the office overall. Find out what causes delays in operations, dissatisfaction among customers, and discontent among your co-employees.

Do some research and recommend research-backed strategies or solutions to solve these problems. Work with the HR team, manager or business owner, and your co-workers to know if these are feasible fixes.

Once the new processes will be implemented, make sure you take a proactive stand and take the lead in accepting and following these changes.

3. Take ownership of your work

Humility is another trait people look for in leaders, and it is something that you should have as well. However, you should also own your contribution to success.

When others (especially your boss) notice and praise your accomplishments, accept and thank them. If you took the lead in a successful project, acknowledge your teammates’ efforts, but make sure you are aware of the important role you played in its realization.

4. Generously give credit to those who deserve it

Unless you took on a project yourself, always recognize and call out the efforts of your teammates. This is a crucial element in demonstrating and cultivating great teamwork. Appreciating the work of your colleagues shows your boss that you are paying attention to other people’s input and that you understand how everyone’s work contributes to the success of the company.

Recognition is one of the biggest things employees want to get from their bosses for inspiration. Even if you’re not a boss yet, acknowledge your colleagues’ efforts; they (and your superior) will appreciate you for it.

5. Inspire others

Genuinely acknowledging the hard work of others is a wonderful way to get the respect and admiration of your co-workers. However, take your appreciation a step further by motivating them to be better and to perform at a higher capacity as well.

Aside from leading by example, find different ways to inspire your colleagues. If some of them are experiencing burnout, offer tips on how they can overcome this. In case you’ve already experienced the same thing before, share some things about what you went through and how you successfully managed it.

If some of your co-workers want to become better employees, or are also aspiring for a higher position as well, encourage them to join you in team coaching sessions. All of you will learn something valuable from these programs. It is also an amazing way to let others know you are thinking of their welfare and success too; this, in turn, will encourage them to strive for more.

6. Know how to listen

Listening to another person with an open mind is a highly admired quality. It is essential to building and sustaining quality relationships.

If you know how to listen with an empathetic ear and open mind, you can develop a culture of passion and energetic teamworks. This is a clear indication that you have what it takes to be a leader. These are also traits that employers and managers look for and value in their next leaders.

7. See the big picture

Developing the ability to see and think big now will help you become an effective employee and leader. This refers to the capacity to keep an eye on the bigger vision of successful leadership without getting affected or caught up in various obstacles or issues at work.

Big picture thinking will also enable you to act proactively instead of reactively. When you already have this trait, your boss will know you are ready for a leadership role. This is because this quality is highly helpful in effectively managing people and time, and with turning challenges into opportunities.

8. Find, define and strengthen your voice

Building your personal brand is a by-word in the corporate world today. This is something that job-seekers are encouraged to focus on.

Finding and building up your brand’s voice and standing out from the crowd in a positive way will also help others see you as a potential leader. This can also spill over to your convictions; staying true to what you believe in is a good sign of a remarkable leader.

There is nothing wrong with pulling out all the stops if you’re keen on taking a leadership role. After all, aiming for a higher position is a goal worth working hard for. It is rewarding in many aspects and it is a clear sign that you’re on the right track to achieving greater success.

All About Business Analytics Training

WHAT IS BUSINESS ANALYTICS?

Business analytics refers to a practice of repetitive, systematic evaluation of an organization’s data, with emphasis on statistical techniques and tools associated with analytics such as SAS, R, Python, Hadoop etc. Business analytics has become the lifeblood of every organization. It has now been adopted by organizations that practice data-driven decision making, whether by human beings or machines that make fully automated decisions.

Business analytics is used by skilled professionals to extract useful insights from the enormous amount of data generated on a day-to-day basis. This data is treated as an asset by big corporations as it can help them to gain a competitive edge over others. It helps to identify the sources of problems, the reasons for them and gives you information on future trends regarding these issues. It can also help to predict and influence outcomes in customer behavior. With the advent of computers, storing and interpreting large volumes of data has become easier.

Skilled professionals serve as an aid in this endeavor, as they have the expertise and skills to infer meaningful information out of raw facts and figures.

SPECIFIC AREAS COVERED BY BUSINESS ANALYTICS

Two specific areas are covered by business analytics:

1) Business Intelligence

2) Statistical Techniques

BUSINESS INTELLIGENCE: If the organization has to predict future performance, it is vital to collect and interpret historical data relating to the various departments and members of the organization. Business Intelligence involves examining historical data associated with the performance of the departments and the team members working in the organization.

STATISTICAL TECHNIQUES: This area involves the use of statistical tools like descriptive analysis, predictive analysis and prescriptive analysis.

a) Descriptive Analysis involves understanding the current position of the organization by tracking key performance indicators.

b) Predictive Analysis involves assessing the likelihood of future outcomes by analyzing the trend data.

c) Prescriptive Analysis involves using historical data generated in the area of business intelligence and using it to produce suggestions on how to deal with parallel circumstances in the near future.

IMPORTANCE OF BUSINESS ANALYTICS TRAINING

The growing demand for talent in the field of analytics can be fulfilled by becoming proficient in the relevant skills and gaining the knowledge required for performing business analytics. This can be achieved by acquiring business analytics training. This training is essential to succeed in today’s highly data-driven and tech-driven world.

1) Training enables smart decision making

Business training will help you to access good and valid data. It inculcates the skills and expertise required for collecting, organizing, analyzing and interpreting data generated on a daily basis. These skills and knowledge bases can assist you to take smart, logical, and strategic decisions.

2) Training shifts your career to a promising field

Business Training helps existing employees as well as newcomers to advance their career and to reach greater heights. The job of a business analyst is now regarded as one that commands the industry’s best salary. The unparalleled demand for skilled professionals i.e. business analysts, has led to an upward trend in their pay packages and laid the foundation for a fulfilling, rewarding and exciting career.

All About Business Growth Stage

1st Stage-Initiation:

There can be varied reasons for a business start-up but the main values in running the business are of those who are the founders. We can see that company exhibits the main skills of the founder in its spirits, for example, if the founder is an engineer, he will emphasize in production rather than sales and marketing which should not be neglected. Main efforts are centered on the acceptability of the product in the market. If the owner can provide the demands of business i.e. time, energy, and finances, he/she can move to the second stage. Otherwise, he/she will have to wind up their business as there is limited time for the company to stay at one stage. Here the main focus changes to establish the company and earn profits. With this financial push company will need to formalize the system and start record keeping, an unskilled manager can’t handle this all. After this, there will be demand for change in administration’s style because of increased activity in his business.

2nd Stage-Growth:

The moment a company moves forward to the expansion stage it should be able to earn a decent profit, but that profit will not go to the owner. This is because it will be invested in the business in order to assist in the capital demands of the company. It demands time for coordinating functional managerial activities; it demands complicated organizational structure mainly focusing on functional lines. Now research and development will be established in order to increase product range. At the start, it will be on a smaller scale because of lack of capital. If management continues changing its environment, the company can stay at this stage for some time. In many cases, owners sell their business at this stage for substantial benefits. The increase of new markets and product will demand more finances. This stage faces larger competitors who deal the situation by putting stress on emerging firm; this stress can be in the form of very low prices as well. At this stage over trading is the biggest threat if not handled properly it can lead the business to demise. As the company grows it need to extend geographical trading and distribution, so ‘supervised supervision’ will be required at this stage. If new competitors enter the market and the owner wants to maintain his shares, he will have to put more capital by himself or attract some partners.

3rd Stage-Expansion:

This stage demands proper management reports, budget control, and dispersed authority, along with a formal accounting system. Basic adaptation at this stage will be to systemize administrative roles which are keys to survival through this stage. The expansion stage demands stable long term funds which will be important and if there is not plan for partners then this stage must be considered right now. Although retained earnings are major forms of funds but dividends are the special attraction to the investors; at this stage these are inevitable. Now company’s track record will help in gaining long term loans but the company will have to give security in the form of assets.

4th Stage-Maturity:

At this stage main issues are about expense control, search for growth opportunities and productivity. The direction of authority can be towards functional lines or it is reorganized with production lines. As there is severe price competition, therefore, productions department should be the center of focus and authorities should emphasize on innovative moves towards betterment.

Now basic investments are in sales and marketing struggles and maintenance and plant up gradation. The company grows up to a level that income is sufficient to tackle this but occasionally more long term load prove to be a support. At this level firm may limit its operations or move on, normally acquisition or floatation in order to become a large corporation.

Whatever the situation, managers are pressured by shareholders to safeguard the future of the firm. However, the time of great trial falls to the founder. He built his business with great effort and sacrifices, and now he is asked to give it away.