How To Grow Your Revenue

The landscape of business has seen a massive transformation over the years, particularly after the arrival of cloud computing. Earlier, options were not there to run, control and manage operations and executive plans from outside the office premises. In fact, businesses could not be run from anywhere and this somewhat brought a slew of restrictions and curbed freedom to a great extent. The scenario has changed, and changed for better, as running businesses is now a geography-neutral exercise. What’s more, it’s now possible to run businesses from any device without facing much of an issue. This is the power of cloud computing and it’s growing in popularity and usages.

In a way, businesses can now leverage a powerful automation platform and increase sales and maximize business efficiency with effortless ease. Marketing and sales departments now find it extremely easy to store all information in one place and retrieve them as and when needed for decision-making purposes. To them, managing the interactions with their customers has gone a completely hassle-free exercise. They also don’t face any problems in managing their online marketing campaigns. Even better, everything can be stored in one central platform and everyone in the department will have equal access as per their needs. This is how day-to-day activities have turned easy to manage for businesses across industry verticals.

More so, cloud computing helps marketing and sales teams to streamline their activities and take out bottlenecks in an efficient manner. More so, generating high quality leads becomes possible as team members are now aware of all processes within the department. This is why real results are driven and businesses go on to achieve their objectives in a time-specific manner. Similarly, a business remains in full command of every lead, every customer and every opportunity, which is never an easy thing to do. Any member of the team can track all customer information in one place without requiring any managerial authentication.

The best part of cloud computing is its suitability to each and every member of the sales or marketing team. So, it does not matter whether one is a sales representative in the out in the field or sales manager sitting in the office – it serves them all with equal purpose and helps accelerate productivity. Doing more from anywhere is a possibility and this is how businesses grow and expand their base. This is also how complex business processes are automated to bring more productivity to the business. All this helps business make insightful decisions and leverage the combine virtues of mobile, cloud and social together.

In overall, it is an utterly sensible decision to invest in a feature-rich and cloud-based automation platform to give the business the kind of pace and rhythm the current time demands. This is the only way to keep all vital information in one place and prioritize them to bolster the process of decision making. It’s the only way to get most up-to-date information about customer and understand their needs in a better way. So, your business should go with automation and get an edge in the market.

How To Be Sales Manager

You’ve been a sales producer for a number of years and a sales management job opens up. You’ve consistently been the top-producing salesperson at the company, winning awards and accolades from upper management. You apply for the position of sales manager and earn the position based on your previous performance and great attitude.

But three months into your new position, you are asking yourself, “Did I make a mistake?”

Some of this regret can be attributed to a steep learning curve because the skills that sales managers need are different then those of a sales producer. Or, the regret may be that you’ve realized you made a wrong career choice.

Ask these questions and decide if you really want to become a sales manager.

1. Do you enjoy training and coaching? Teaching and training always looks like fun – and it is. It is also tedious, requiring endless patience as you conduct role plays and drill skills in order to elevate your team’s selling skills. Salespeople are like well-trained athletes. They have to run the plays over and over until they become second nature, enabling the salesperson to execute under stress. There is a saying, “Infinite patience produces immediate results.”

Instilling new habits and skills takes time, effort and patience. Do you have the patience to develop people?

2. How comfortable are you holding people accountable? As the sales leader, you must make sure your sales team is engaging in the right activities and number of activities needed to create a full sales pipeline. My philosophy is that a salesperson can always do the work because they control how much effort they’ll extend. If a salesperson isn’t doing the work, effective sales managers are willing to have a tough-love meeting.

They aren’t worried about being liked. Their concern is helping this individual achieve their full potential — or find a job where they can do so. A professional selling career isn’t for everyone.

3. Do you enjoy analyzing numbers and data? Sales managers are charged with analyzing sales forecasts, conversion rates and win-loss analysis, capturing trends and working through mounds of big data that needs to translate into relevant data. Wing-it sales management doesn’t work in a sales organization, so if analyzing data doesn’t rock your boat, then stay in the individual sales producer boat.

Everyone has a special set of talents.

Apply the EQ skill of emotional self-awareness, and ask yourself the tough questions to assess your strengths AND motivators before applying for that sales-management position. Companies need strong leaders and strong sales contributors.

Guide To Make Great Sales

None of these take much time, but any one of them can add consider sales to your bottom line. Or try all six, and see your sales explode.

Your Prospects Are Afraid…

Provide your real contact information, including name, company name, snail mail address (physical is better than P.O.) and phone number.

Why? Because your prospects are afraid you are not who you say you are.

On your ‘about me’ page, provide all of this info again, along with photos of you, any employees you have and maybe even your location. Make it super easy to trust you and you’ll get more sales.

Elevate Your Prospects’ Status to Make More Sales

People want to prove they are better than others and have people look up to them. This isn’t bad, it’s just human nature. And you can use this tidbit of knowledge to make more sales, too.

Play up to this tendency to feel more important. Show prospects how buying your product will raise their status among peers, friends, family, etc. Show them how important they will become as a direct result of buying your product.

Have Your Sales Message Come from a Peer

One of the ‘secrets’ to boosting response of your sales message is to have it come from a peer of your ideal prospect.

In other words, you want your message to come from someone of the same group you are selling to.

Are you selling to women in their 40’s? Have your message come from a woman in her 40’s. Selling to investors? Have your message come from another investor, and so forth.

You can likely take any promotion you are running right now, change the message to come from the prospect’s peer, and increase your response considerably.

This technique is even more important when you are selling to someone who is highly skeptical. Nothing melts resistance faster than hearing a message from someone you perceive to be very much like yourself. Split test this and see the response – I think you’ll be shocked at the increase in sales you experience from this simple technique.

Focus on the Benefits of the Benefits

You already know how important benefits are to the selling process. Features are great, but it’s the benefits that sell. For example, that weight loss book is pretty and it has 300 pages – those are features. The benefit is the reader will lose weight if they follow the plan laid out in the book.

But what are the benefits of the benefits?

In the above example, ask yourself what are the benefits to losing weight? For example:

  • Looking better
  • Feeling better
  • Becoming more attractive
  • Living longer
  • Fitting into clothes they already own
  • More confidence
  • Turning heads and getting dates
  • And so forth.

Talking about just the main benefit – in this case, losing weight – isn’t enough. You want to dig deeper and expound on all the benefits your customers is going to get, and then paint a picture of their new life after they use your product.Find the Story

Every product has a story buried somewhere – you just have to dig it out.

For example, look at this headline from John Carlton:

“Amazing Secret Discovered by One-Legged Golfer adds 50 Yards to Your Drives, Eliminates Hooks and Slices… And Can Slash up to 10 Strokes from Your Game Almost Overnight!”

I have zero interest in golf. None. Yet after reading this headline, I want to know about the one-legged golfer.

Now imagine if I did golf – and imagine what all the golfers who read this headline did. Yup – guaranteed, they couldn’t help but keep reading to find out about that one-legged golfer.

That’s the power of a good story.

Get More Micro-Commitments

The more a person commits to something, the less likely they will change their mind.

For example, if you can get someone to opt-in to two or more of your lists, they are more committed to staying on your lists.

And get this… they are also more likely to make purchases, too.

It’s a principle of psychology that the more a person commits to something, the more likely they are to stick with it for the long haul.

For example, someone might say they are going to start running. But all they do is say it – they don’t do anything else – and within a week they’ve forgotten all about it.

But if that same person buys new running shoes and clothes, visits running websites, subscribes to a running magazine and joins a running club, then I can about guarantee they’re going to run.

It’s the same with your lists. If you can get subscribers to opt in to multiple lists, they become more committed to you and to the niche or topic itself.

So let’s say your niche is dogs. You might ask your new subscribers to opt in to a special course on potty training, another course on bad behavior modification, another course just on their particular breed of dog and so forth.

By getting more of these micro-commitments from your readers, you greatly increase the odds they will become your customers and even purchase from you multiple times.

Now how great is that?

How To Upscale You Sales Target

You can identify among a crowd those prospective business partners by indulging them into discussions for your business proposals. This is technically called as “Lead Generation”. It is about finding unique methods to gain the attention of people towards your business. You can provide an ample amount of perks to create that interest in them so that they would want to look for more information towards your brand.

This typically works out well and that what exactly called. It is nothing but a way of preparing your potential customers to your business and steer them to the extent of making them buy your products.

However, the question arises that when your product is already in good shape, then buyers will automatically be buying it. Then what is the need for this? Well, the answer lies in the kind of relationship you build with your potential customers.

It can be those strangers and potential customers that may show an organic interest in your business and might want to initiate a business proposal with you versus you as an owner of the business initiating a discussion with them. The former approach makes it easier for the future customers to buy from you over the given point of time.

In the concept of inbound marketing methodology, it comes with the level 2 stage of learning. Its role becomes significant when you have already attracted your targeted audience and are almost on the brink of actually converting those set of the audience into leads for your sales team.

Let’s talk about creating the best fit for the idea of lead generation into the inbound marketing methodology domain. For this, we first need to understand the concept of this in detail.

Suppose a visitor has come across your business, it could be through any means such as your company’s website, or a blog promoting your venture or even through a social media platform. Once he identifies if it interests him, he will try to look for a CTA button which is a Call-To-Action button. This CTA button actually will prompt him to take some more actions if he wants to get the information in detail.

Another form of generating leads us through a landing page through which you can understand the specific need of the guest who clicked to access that landing page.

Attaching a form with multiple fields is also a good way to generate leads. If this form is embedded in the website then you can capture the needs and requirements of the customer through his response in the given form.

How to Validate a Lead

There can be an odd number of visitors to your website, but how can you identify that which one of them can be converted into leads? So let’s try to figure out that way to ensure that which visitor is actually interested in your product or can be a potential lead.

Small Business Marketing Tips

The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.

Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.

1. Email Marketing

Email marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.

Increase your marketing results with these simple techniques which are given below:

Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.

Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.

2. Video Advertising

People don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.

To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.

3 .Guest Blogging

Guest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.

If guest blogging is done correctly, then you can get these benefits which are given below:

• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.

Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.

4. Social Media Marketing

Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.

The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.

If you need to enhance your small business campaign, then try these methods which are mentioned below:

• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback

5. Live Streaming

Video live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.

6. Influencers Marketing

Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.

Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.

7. Hyper-Local Marketing

Hyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.

You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.

All About Neuromarketing

At present in today’s world we can merely notice that the most considerable challenge for marketers is getting the best result while spending less money. When you are using Neuromarketing you can think your strategies and create exclusive marketing, which will improve the strength of your operation. Your goal is to see the psychology of your customer that what he want, how much he will pay and also what promotional activities appeal to them every day. While experimenting the designs and procedures, these new capabilities provide insights into user’s decisions and actions that are invisible to traditional market. The most important in Neuromarketing is to create faith and gain confidence with your audience. Neuromarketing is not a new variety of doing marketing – it’s a new way of increasing the knowledge in marketing, so it’s part of the field of market research. There are some peaks that show, how you can express confidence with your clients.

Importance of Eye Gazing:

The importance of eye gazing is that when ad include people are very much more efficient than those that do not. In particular, images and videos that which has certain characteristic include babies tends to attract longer and more focused attention from potential hearing. Vendors have long attempted to promote sales for baby products using close ups of charming baby faces – with the help of eye tracking technology they can distinguish that this alone is not enough.

Using Effective Packaging:

Using effective packaging is all important for a particular mark to draw in users. The marketer has always recognized that it’s not always what’s inside that all compute, but Neuro-imaging has conduct to convey this to a whole new stage. Trade names such as Campbell’s and Frito-Lay have used Nero-imaging to their promotion. Customers were shown packaging with their replying it recorded as positive, negative or neutral. In increase, user was interviewed extensively in relation to colour, text and imagery. The researcher also noted that clients had a negative reaction to some shiny packaging, but didn’t exhibit a negative response to packaging when it was slow. Neuromarketing techniques are being employed in the large area to redesign packaging and display.

Colour is the key factor

When we are picking out colors for our brand or product, convey in mind that you may be acting upon how your potential customers feels. Colors can stimulate in a broad scope of emotions, when we work consistently showing a connection between certain colors and certain emotions. In Neuromarketing, marketer is advertising on many colors into subgroups as a guide to how they may be used specifically.

The term neuromarketing refers to the use of modern brain science to measure the impact of marketing and advertising on consumers. For decades, marketers have sought to understand what consumers were thinking, but they’ve relied on traditional techniques – asking them what they thought in focus groups and surveys

How To Build Strong Marketing

The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network. In this article, we will talk about how you can find the right people to work with and why it’s important to build a strong relationship with them.

How to find the right business partners

Doing business online means that you can have partners all over the world. If you decide to do business in affiliate marketing, the first thing you should do is find a stable and reliable company to convert your traffic or ads with. Finding a company that suits you best requires some research. One of the most useful things you can do is to connect with people who are already experts in what you intend to do. All you really need to build a good network is the willingness to meet new people. There are a number of options that you can do to find the right and reliable contacts. We explain three below:

1. Search on Google

Searching on Google is an obvious way to find different companies to work with. Read the websites of the companies you have found carefully and decide whether it if it suits your goals. You can usually sign up for free at the company platform and once you have an account, look around in the control panel and determine whether you can work with it. An example of a reliable platform with a 24/7 support is Traffic Company. This CPA network has a variety of tools build into their control panel, that has been developed and continuously optimized for the needs of their users.

2. Ask questions on forums

Forums mostly have a wealth of independent information. This is the place where you can ask anything about the business and about the experience of other people with the companies you had already found. On the other hand, you can ask people on forums what they’re up to and how you can help. That strengthens the relationship and makes it mutually beneficial. Some examples of forums where you can find a lot of information about the industry are AffiliateFix, Affpub, GFY, Stack That Money,Affpaying, Ynot and many more.

3. Visit events

One of the best ways to grow your network is to get out of the office. Meeting partners in real life and shake hands usually have a positive influence on the business relationship. But with an internationally oriented network, most of your contacts will not be around the corner. Luckily, there are various events that gather people from around the world to meet existing and new contacts in real life. Which is great, because then you can meet several partners in one trip. The European Summit is an example of such an event that attracts affiliates, media buyers, advertisers and publishers from all over the world. The upcoming edition of TES Affiliate Conference (14 – 17 September 2018) is located in Prague, Czech Republic.

Good partners stick together

Tips To Choose Your Copywriter

What should you look for when hiring a copywriter?

A simple answer to that question would be: your copywriter must be able to sell with their writing. But let’s dig a bit deeper into what makes a copywriter the right fit for your business.

The most important thing to know when you look for a copywriter is that no certification guarantees that their students are straight-up great copywriters. Most courses on copywriting layout the foundation to develop great copywriting skills – but it is up to the copywriter to go above-and-beyond and learn advanced techniques to produce great copy.

A good copywriter is also quick on the uptake. This means they know when to stop learning about your offer and service because they have enough information to get the job done. You should provide all the information possible to the copywriter to do their work. But, most likely, they will use the information that correlates your product and audience to make your offer more appealing.

Here’s what I would do if I were looking for a copywriter:

Request an information package.

You want to know your copywriter before you hire them. And a good press kit or information package shall let you know what you must about the person who will write your marketing.

With a copywriter, the information package also gives you a glimpse of their work. You can get a sample of what their writing is like. And if their writing style appeals to you, chances are that copywriter could fulfill your content needs.

Usually, information packages include work samples, a client list, and a sheet with testimonials.

Ask around.

Paper can take anything you write on it. But going deeper into what is like to work with a certain copywriter might be ideal before coming to an agreement.

Once you get that copywriter’s information package, you should take a moment to study their client list. That could be the key to know whether the copywriter you are considering is fit to write your marketing.

Go through that client list in the information package and ask for recommendations. Hear it from the horse’s mouth to make sure.

Pick someone whose writing style matches your brand.

You don’t want a copywriter who writes mostly for medical services promoting your upcoming toy line, do you? Those are very different markets – with a different approach to each by the copywriter.

Back in the day, general copywriters were hired to write about anything – whether they understood the market or not. Because back then, the competition was less fierce. Basically, if your product was in front of the right people, the effort to convince and convert didn’t have to be as hard as it is today.

That is why today, copywriters – while they do not necessarily need to understand every aspect of the market – they need to know at least the benefits and features of your offer. As well as what separates you from the rest of the market. Thus, basic knowledge of your industry must be required.

Go through the work samples and see if you can envision that writing placed onto your offers and be as beneficial to your brand as they should.

Hire someone who matches your marketing needs.

A startup with a limited budget wouldn’t go after John Carlton or Bob Bly. They would be best served by finding someone whose fees match their budget.

Today, there are copywriters of all levels of expertise, for businesses of all sizes.

If you are a micro or small business. shop around for someone who knows your industry but is basically starting out. Their prices might be the best fit for your company, and the copywriter will be happy to do your work.

However, I would steer clear of service auction sites. Prizes might be cheap – but chances are, so is the service you’ll get. Be careful.

Just look for someone who can show off their work, and whose prizes fit your budget.

Sometimes good enough is good enough. Decide wisely.

Reason Why Company Hiring Bad Employee

Solution # 1 – Can you do this to avoid Bad Hires?

If you’ve been following my posts on why companies hire bad employees, you will be most interested in today’s submission. We know from over 28 years of working with hiring managers, recruiters, and entrepreneurs who try to do it themselves that most people responsible for hiring simply do not know how to properly profile candidate’s traits, motivations, behavioral orientations and cognitive functioning and relate it to job performance so as to avoid the bad hire. Worse, many fool themselves into thinking some generic interview questions found online will solve their problem of hiring bad employees. I’m sorry to be the bearer of bad news – it won’t! This is just a reality. You can argue if you like but stay with me to the end. I want to pose a couple questions to you and be honest with your answers. Doing otherwise will only stop you from taking productive action to fix the problem of hiring bad employees.

Now, as most of you following me know, I am a fanatical advocate of deploying targeted assessments to strategically access specific information about candidates in a timely and cost-effective manner. I’ve been fortunate to have built my whole career around this and I know from the research and my own front-line experiences, that objective information can be accessed with more detail and precision, and on things that are essential about candidates, in a quicker and more cost-effective manner than simply trying to wing it interviewing a candidate.

As an example, after spending an extended period interviewing a candidate could you answer the following questions with any level of detail and accuracy, AND relate your findings to job performance and ability to contribute? Read on and learn if you can.

What is the candidate’s Interpersonal Style? This is an easy one, isn’t it? What do they lead with naturally? What happens under duress? Do they function to their capability occasionally or regularly? Are they able to think on their feet and adapt as situation change? How does that impact their interpersonal style or does it? What about their temperament? How does that play out… normally and under stress? Okay, that was the warm-up question series, let’s really dig into this.

Would you be comfortable making judgements about the candidate’s Thinking Style? Would you be accurate in identifying the way they think through problems or how they process data about work issues that come up daily? Could you accurately comment on whether the candidate was analytical, logical, systematic, or non-linear in their thinking approach? What is their default thinking style regardless of the situation presented? Would you know how their thinking style would impact your business or the role you were considering them for? Let’s say you felt pretty confident about these two conditions, would you be able to articulate their coping style? How they normally deal with situations and people and how their style changes under stress and pressure? If you are still with me, great. These were the easy questions.

Now, let’s look at some of the more difficult and complex issues related to avoiding bad hires. For instance, how does the candidate function as part of a team? Could you articulate if they were: a co-ordinator, or shaper/driver, or evaluator and critic? Would you know if they were an implementer? Or team-builder or resource provider or inspector or innovator? What about their leadership style? Could you identify them as: directive? delegative? participative? consultative? or a negotiator? Could you really be able to discern between any of these leadership styles? Would you be able to understand how they might impact your business? Your team? Your culture?… let’s move on.

Now what about when the candidate must defer to others. Regardless of the role or level there are going to be times even leaders become followers. Would you be able to identify the candidates subordinate style? Would you be able to identify if they were open and receptive? Self-reliant? Collaborative? or reciprocating?

Finally, for our purposes today, what about their ability to sell? And I don’t mean selling a widget. I am talking about how they exist in space, how they present and process and engage others. We all “sell”, all the time. Would you be able to determine if the candidate was a confident communicator or rapport builder? Are they a culture fitter or builder? Are they an enthusiast? A persuader? A supporter or driver? All these facets make up their ability to sell – not directly or explicitly, but in their every day interactions internally and externally and their style will either help or hinder performance in your organization.

So how did you do? Were you able to provide answers to this series of prompts? If you are like most of my clients, the honest answer will be no. And that is okay. It really isn’t fair for you to be expected to be able to do all this when interviewing candidates. It’s not your expertise. It’s not really your skill base. It’s not what you do day-in, day-out. However, if you want to avoid bad hires, this is just some of what you need to understand and gain access to.

All About Online Assessments

Is there a remedy to shorten time-to-fill a position without the negative effect on the quality of recruitment? The answer is yes. Today almost everything is online, and it’s not unexpected that online assessments have grown to be strategically very important to organizations in their search for optimum expertise in talent acquisitions.

About 86{2cedebf499f4bf5278f7874827ce93642e59089746fcbd577c0a9cd8be612387} of respondents in an Employees Today survey understood that online recruitment is less expensive than almost every other recruitment method. About 90{2cedebf499f4bf5278f7874827ce93642e59089746fcbd577c0a9cd8be612387} believed that online recruitment is straightforward and easy to utilize. Other surveys suggest that more than 80{2cedebf499f4bf5278f7874827ce93642e59089746fcbd577c0a9cd8be612387} of the future labor force prefer online assessments since they believe the assessments are reasonable, accurate and easy to complete. From a recruitment point of view, the utilization of online job fit evaluations are continuing to grow exponentially during the last couple of years. Cutting-edge enhancements have made assessment of individuals at job fairs, promotions and client office buildings a normal feature.

Benefits of Online Hiring Assessments

Hire the right level of ability:

Together with the intensifying competition for careers, selecting the ‘right’ person becomes increasingly more essential for a recruiter. Online assessments aid employers who seek to hire the best person for employment by verifying for job fit and high potential. Implementing an online talent assessment process not only weeds out sub-standard job seekers before the interview but it helps managers fill positions quicker with the right individuals.

Affordable and time conserving:

The cost of recruitment includes the following elements: write employment description, advertise, employee referral fees, travel costs incurred by employers and candidates, company recruiter costs, screening and assessment costs, interviewing time for hiring managers, administrative support and other incidental expenditures. Execution of Online Hiring Assessments cut a substantial area of the costs incurred for selecting top talent. With access to the internet, online assessments can be conducted anywhere, anytime for multiple individuals. Also, the applicant tracking dashboards that exist today make it easy to keep tabs on assessment outcomes and other important candidate data.

The Key components of a High Quality online assessment

The main consideration for a quality online assessment process is the Reliability (consistency) and Validity (accuracy) of the assessment itself. A quality talent assessment process will usually include an assessment of cognitive abilities, interests/passions, personality and interpersonal skills (e.g. EQ).

– A Cognitive Ability evaluation is included to ensure the candidate has the level of ability needed to perform the job. It is counter-productive to hire people who have too much or too little cognitive ability for a specific position. Too much ability results in boredom, or not feeling challenged enough in the position. Too little ability results in feeling overwhelmed and stressed in the position. The person feels stretched or over-challenged in the role. Both lead to turnover.

– Personality tests are designed to understand the traits and behaviors of job seekers, especially in a work framework, or job context. Increasingly more organizations have used Personality Profiling as an objective way of assessing employment suitability, training needs and developmental needs. With an increase in the embracing of assessment technology to facilitate good hiring decisions, online talent assessments will continue flourish since they to fill a critical need for employers.